What’s Up Doc App

What’s Up Doc is a conceptual app design which was created for Brainstation’s UX Design course. The app was inspired by personal struggles with Canada’s currently outdated and slow healthcare system processes. The app strives to open up communication between doctors and their patients and automates repetitive processes to save time for patients, doctors and pharmacies.

ClientBrainstation UX Design Course ProjectServicesResearch, UX/UI DesignYear2016

The Problem

Canadian doctors are over booked and over worked. Our current healthcare system is still stuck in the stone ages, using slow, outdated processes for managing patients. This is even more so of a problem for patients who suffer from chronic illness and need to frequently visit their doctor. Patients are stuck waiting to book appointments, waiting in the waiting room of their doctor’s office, and waiting to receive the right medication. This is time wasted for both patients and doctors.

The Solution

To create an app that not only opens up communication between doctors and their patients, but also automates repetitive tasks like booking appointments and refilling prescriptions.

The Facts


main chronic diseases include: heart disease, stroke, cancer, asthma, COPD, diabetes, arthritis, Alzheimer's or other dementia, mood disorder (depression), and anxiety


of the population suffers from at least one chronic disease


of older persons with long-term care needs rely exclusively on family and friends to provide assistance


of caregivers are female and spend 50% more time providing care than male caregivers

12 yrs

on average, is the amount of time women are likely to spend out of the workforce raising children and caring for an older relative or friend

1 yr

According to Canadian law, patients can only get one year’s supply of a prescription, and they can only refill three months supply at a time (this may vary for some medications)


Personas & Target Audience

The Caregiver

Age: 39
Status: Married
Occupation: Financial Advisor
Education: University degree
Location: Mississauga, ON

“I like to get things done quickly and efficiently, so I can focus on what’s really important: my family.”


• Keeping her family healthy and safe
• Using her time wisely and efficiently
• Keeping track of all things family related


• Long commute and long wait times at the doctor’s office
• Taking time off work to attend doctor appointments
• Slow processes at doctor’s office and pharmacy




The Socialite

Age: 25
Status: Single
Occupation: Restaurant chef
Education: College diploma
Location: Toronto, ON

“I love to have fun and try new things. Life is short – The time to live is now! YOLO”


• Having fun and enjoy life to the fullest
• Finding new experiences and interests
• Spending more time with friends


• Spending time on “adult” responsibilities like his health or paying bills
• Forgetting to remember to renew or refill his perscriptions
• The limitations of his doctor’s 9 to 5 schedule




Patient Experience Maps

The current patient experience map show how long and inefficient the existing processes are. The new experience map shows the convenience of digitizing and automating these same processes, cutting down the steps by half and saving time on commuting and waiting.

Overall User Flows

For maximum efficiency, the app would have a patient, doctor and pharmacy facing side. This is how the overall interactions would look.


These are examples of initial sketching and brainstorming sessions. One of the most challenging aspects was figuring out how to simplify the various complex processes into a coherent, easy to understand dashboard.

Initial Homescreen Ideas

Various approaches were explored for the main dashboard design. This was one of the most essential features of the app, meant to give users a quick overview of their prescriptions and upcoming appointments.

High Fidelity Prototype

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